Client
– Key3Events
(formerly ZD Comdex & Forums) Location
– Foster City, California Design & Illustration
– John Paul Copywriting – Lanny
Udell Notes – The target audiences for WebInnovation
included webmasters and interactive content developers.
We set the text and images at an angle, which made all
three mailers stand out in a pile.
The marketing
headline, “Enter. frontdoor to the future,”
sounds a bit cryptic. But, copywriter Lanny Udell knew
the audience. “Frontdoor” was cyberslang for
a website’s home page.
