Client
– Kaiser Permanente Location –
San Rafael, California Design – John
Paul Notes – This hospital
needed a marketing newsletter
that would both talk about
health issues and also
promote the kinds of services
offered. Each cover carried
a prominent photograph with
a lead story of public interest.
Here’s
a case where we changed the second color each issue. Since
the newsletter was prominently displayed in the hospital
waiting rooms, it instantly let patients know that a new
issue was available.