Client
– Direct Results Group
(for PictureWorks Technology) Location –
San Francisco, California Design & Illustration
– John Paul Copywriting – Frank
Papsadore Notes – Starting with a 4-color
envelope, this three-piece mailer
included a brochure (14in x 19in
unfolded), letter and response
card. At the time of the mailing,
product packaging did not exist,
so we created the box and inserts.
We’ll
give away a little secret here – the images for
this heavily photo-illustrated mailer were created entirely
in Photoshop. Ironically, the piece was promoting another
photo editing software program.
