Client – Primera Software
Location – Berkeley, California
Design – John Paul
Notes – When this small software company came to us, they had already come up with a rough prototype. We re-worked the concept so the box had more shelf appeal and clearly identified itself as music-related software.


Although we do not specialize in packaging design, from time to time a client wants us to develop more than just their marketing materials. John has a background in architectural design, so visualizing in 3-D comes easily.