Client
– Key3Events
(formerly ZD Comdex & Forums) Location – Foster City, California Design & Illustration – John
Paul Copywriting – Lanny Udell Notes – Sponsored by Sun
Microsystems, IBM, and Netscape
Communications, The Java World
Tour required 3 direct mail pieces
and numerous full-page ads. The
event was a sell-out in over 20
North American cities.
In this case,
“world tour” was accurate. All the mailers
and ads were translated into French, Spanish, German,
Chinese and Japanese to promote events in Asia, Australia
and Europe.
